COLLECTIVE MEMORY explores the role of influence, appropriation, and transformation in graphic design through typographic fragments extracted from existing visual material, making visible the references and inspirations embedded within every work. Through copying, isolating, and recombining these fragments, information is transformed and reinterpreted. Rather than presenting design as an autonomous creation, every work is understood as part of an ongoing process that remains connected to what came before and open to what follows. The project itself becomes a visible network of references, traces, and shared cultural memory, symbolizing the interconnected processes through which design is continuously shaped and reshaped.